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Monday , 29 November 2021

Committed to Innovation

Ajay Rao, Head – RFID, Identity Solutions and Government Vertical India & Subcontinent, Zebra Technologies India Pvt Ltd

According to Ajay Rao , Head – RFID, Identity Solutions and Government Vertical India & Subcontinent, Zebra Technologies India Pvt Ltd, TrafficInfraTech Expo offers the opportunity to showcase the company’s latest advancements in RFID and mobile computing technology and connect with the right solution seekers and policy makers in India.

How do you plan to leverage your presence at TrafficInfraTech Expo?
We aim to engage with systems integrators, existing and potential customers and right solution seekers& policymakers to offer them with the right technological solutions that will play an imperative role in the future development of Indian mobility sector.

Zebra Technologies has been empowering the front line of business across varying industries for more than 50 years. We work closely with over 10,000 partners across 100 countries to come up with industry-tailored, end-to-end solutions that intelligently connect people, assets and data and help enterprises make business-critical decisions.

In fact, Zebra offers one of the broadest product portfolios targeted at first responders, and the products are widely-recognized as an industry leader in the various segments including enterprise mobile computing, barcode scanning, specialty printing, RFID readers and printers, and Indoor locationing products. Additionally, Zebra has been named a leader for the second consecutive year in Gartner’s 2021 Magic Quadrant for Indoor Location Services, Global.

Zebra also has the industry’s broadest, field-proven RFID portfolio for unmatched accuracy and interoperability, thanks to its decades of expertise, design thinking and software development to achieve maximum RAIN RFID efficiency.
As an innovative company, Zebra invested US$453M (in 2020) in research and development which is more than 10% of Annual turnover US$4.448B to continue advancing technical innovation and customer value. This is evident with our over 5,300 US and international patents issued and pending.

Technology / products being showcased
We are showcasing some actual business use cases of our RFID solutions, handheld scanners, device management and data security solutions.

One is Zebra’s embedded e-Toll application solution, which is designed to reduce computation and provide correct RFID lane vehicle information. With various configurable parameters, users can choose the right specification as per site needs. It also eliminates the use of software development kit, thereby allowing faster and easier integration.

As the adoption of technology continues to be on the rise, data security naturally becomes a top priority for enterprises along with compliances WPC (wireless planning and coordination) mandates and other regulatory certifications in line with global standards.

Zebra’s RFID solutions comply with the Indian regulatory & government mandates. Our RFID reader provides one of the fastest industry read rates while protecting the customer infrastructure from security threats and vulnerabilities. This is achieved by providing a choice of multiple configurable security layers and protocol interfaces needed to comply with industry leading standards for secure transactions.

We are showcasing the utilization of security protocol and centralized management of RFID infrastructure for remote implementations, which provide better control and lesser operations downtime to our customers.

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