How do your hardware and software solutions complement each other?
When we asked our end-customers about the major challenges in security, we found out that we can’t solve them with products alone. Software is the key to effective solutions. We have 16 in-built analytics addressing the concerns of the customers, such as detecting loitering, line crossing and idle objects. Our systems automatically categories images into persons, bikes, cars and tracks and apply filters such as size, speed, colour and direction of movement. When customers purchase our solutions, they also get this software suite along with the hardware suite to address these challenges.
How is the response to your products?
We have a very dominant market share in India’s Metro systems. If there are ten operational metros in India at present, eight are our clients. Our systems are already in place in Metro systems around the world, such as the famous London Tube.
Metros are backed by a sufficient line of funds, but the Railways unfortunately do not have a funding mechanism for security, apart from the Nirbhaya fund. Our solutions have proven themselves over the last ten years; we now want to take them to the Railways, and ports as well. Airports require a different set of solutions because their challenges are different; they will need to have very high luminosity since you should be able to see the screen from a particular distance; when a commuter comes, he or she should be able to read it clearly, not just see the display. Our solutions service Singapore’s Changi Airport, consistently voted one of the best airports in the world.
What about your building security solutions?
Our systems are IP-driven and are on open platforms, hence our products can be configured to many potential applications and can fit into any vertical. We serve the government sector by adapting our security solutions for critical government buildings; our solutions protect the Lok Sabha, Rajya Sabha, the Prime Minister’s residence and Rashtrapati Bhavan. Our German products are very durable; they last for 20 to 30 years, and are technologically unmatched.
We also secure commercial buildings, hotels, malls, schools, universities and high-end residences. For stadiums, we have a brand called Electro Voice, which includes speakers and amplifiers of a particular wattage that can transmit sound and music in a concert arena, or a football match or cricket game.
Defence is also a vertical for us, where we are working on some classified projects.
With the impetus that the Smart City Mission has received in the last fourfive years, we are working closely with a Smart City project in western India. This will help not just us, but many companies to grow.