Page 18 - Trafficinfratech Magazine April 2023 Digital Edition

ON THE COVER

DM offers innovative products Neha Madan, Associate
that provide reflective safety Manager-Marketing & Business
solutions for road traffic safety. Their Development, S.Asia and EMEA,
high security number plates embody Avery Dennison (India) Private
the practices of using authentic Limited, observed, “Awareness
products of quality. DM advances and enforcement isn’t uniform
the concept of personnel safety as across the spectrum. There isn’t
a vital component of road traffic an easy answer. It’s neither a yes
safety. Anupam emphasized that nor a no. While we can be turnkey
in the end, solutions to raise and in devising the right solution,
encourage personnel safety would using the right product for the
be intrinsic for a pragmatic impact right application is a collaborative IRC has done a
of road traffic safety solutions. effort. We specialize in road and
highway safety solutions and are commendable job in
Different levels of committed to making the world’s the area of road traffic
roads and safety roadways safer”. safety. There is a very

There are three levels of safety, Their range of reflective important need now
similar to the classifications used in solutions cater to safety on roads to make sure that such
the field of occupational safety and and highways including products
health. One level would concern designed for contour marking on efforts and standards
real-time risk reduction, which vehicles. The conspicuity tapes are propagated right
provides users at severe risk with and prismatic sheeting designed down the value chain
a specific warning to enable them for emergency vehicles like
to take mitigating action. Another ambulances and police fleet make soundly, for these
level is about efforts to reduce it easy to spot these vehicles in strategies to bring out
crash risk by applying road-design low lighting conditions. Other the impacts desired.”
standards and guidelines (such as products in this segment include
from MoRTH), to improve driver rear marking plates and car license Anupam Saxena
behaviour and enforcement. plates which are widely used across
the country.
As we know, roads are broadly
classified into three types: Major
national highways reserved for
vehicles which are often designed
to minimize and attenuate crashes;
Built-up state roads and highways,
and non-built-up rural roads with a
varied speed environment.

It is not unusual as well for an
over enthusiastic approach to use
road safety solutions and products.
“A two-lane highway can have the
optimum solution matching the
speed limits of the road.” Anupam
observed deftly. “An overwhelming
proportion of rural roads have
non-standard applications and
approaches to road safety. It isn’t
true that all standard solutions
involve intensive costs. Standard
solutions do exist for their budgets.”

18 TrafficInfraTech / April 2023 / www.trafficinfratech-com-500653.hostingersite.com