Page 21 - Trafficinfratech Magazine April 2023 Digital Edition

ON THE COVER

more needs to be done. We host for 16.3% of the total of accidents real only after making tremendous
seminars and conferences inviting and 9.9% of total fatalities in investments. Anupam pointed out,
international bodies and NGO’s on the country. Urban areas shared “It is vital to enforce user norms
the culture of driving safe.” 37% of accidents whereas to sustain overall user experience.
corresponding share of Rural area And we support in with our ‘Lunch
Anupam brought out an
interesting angle on the relation as at 63% in 2021. and Learn’ sessions at RTOs, we
between solution providers and These do stand a chance to drive the adage that capability
comes with knowledge.
regulators, “Perhaps the remaining improve by using the right product.
disconnect between engineering Neha states, “The right reflectivity “We do have the support of
and enforcement still needs bridging. is key. Different roads need decision makers and their trust.
Reducing speeds to lower accidents different products. Our signages Its’ the end level contractors that
is an example. Solution providers are durable for 15 years, and are present opportunities to improve
and regulators need to collaborate enhanced with images for visual further. Improvisations are not
to make driving safe at designed impact. We even include QR codes uncommon and rate pressures
speeds. As an example, consider that point to project data. We are high. However, as experts and
the safety design of speed breakers. have seen the road and highway engineers, I see a much larger role.
Often the markings are either too infrastructure grow by leaps and We cover a very large span of work
low on vertical signages or too bounds, but that growth needs to and expertise.”
close to the speed breaker, to warn be sustained. Our products care for Neha adds, “The authorities
speeding drivers. If we look at curve the environment, with sustainable have been supportive and
warnings, and stop and go signs on sheeting and low VoC solutions.” knowledgeable about our
road merging, you will find similar Parampreet brought out the production solutions. Perhaps it
situations.”
cruciality of regular maintenance, is about spurious products and
States and Metros and which is apt for the high traffic appropriate penalties, that would
give quite a necessary boost to
in metros. Sustained functionality
Rural Roads… can be enforced by regulators. making our roads safer. We are
According to a report by the With increased periodic checks the making significant investments in
National Crime Records Bureau efficacy of solutions by providers building innovation, expertise and
(NCRB), maximum fatalities in can raise road safety. in robust R & D.”
road accidents on the National Nitin Nakhat had a useful step Nitin Nakhat shared further, “As
Highways took place in Uttar for an improvement, “We need a solution providers, we recognize
Pradesh (13.5%) followed by Tamil timely check of contractors work, and take efforts to provide the
Nadu (10%), Maharashtra (7.5%), with a defect liability period, best machines and solutions. When
Rajasthan (6.8%) and Andhra where the DLP is set for at least coupled with stringent monitoring
Pradesh (6.7%) during 2021. In five years.” for continued functionality and
2021, 50 cities with a population supportive budgets for quality
of a million and above, accounted Mitigation measures installations, by regulators and
authorities, it will make for a potent
MoRTH has formulated a combination. First, we promote
multipronged strategy involving mechanized road marking, and as
steps for education, engineering, a second we are carrying out over
training, electronic monitoring 24 programs for PWD and NHAI
& enforcement and also the offices all over for skill on testing
Integrated Road Accident Database methodologies, and finally third –
iRAD initiative.
we foresee India to emerge as a
Often the natural response to key hub of road safety products. At
manage risks in high incidence SBRMM, we already serve needs
zones of premier expressways is to in 25 countries, and are targeting
lower permissible speeds. This may a 100% growth in our geographical
have an adverse impact on value reach to 50 countries, by end
and user experience, which is made of 2024.”

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